Steve Cook is a former IFBB physique competitor, sponsored GymShark and Bodybuilding.com 'athlete', and popular fitness YouTuber. He is known for being very, very good looking, basically.
Steve jumped in on the CrossFit circlejerk, sold it like the gospel, and then quietly hopped off. There is nothing bodybuilders hate more than CrossFit. So, understandably, Steve faced a lot of backlash for posting CrossFit workouts. Not only did he hop on that dick like his life depended on it, but he would say dumb shit like it makes you look better than bodybuilding would. On average, this is wrong. Sure, maybe the most elite CrossFit person will look better than Jason Genova, but most of them do not look great. Then, randomly, he stopped. At least if he stuck with that shit I could respect his hustle. Instead, he just rode a trend until he got bored.
Steve runs an annoying YouTube vlog channel. A few vloggers are good, most are not. Steve, unfortunately, is not. He does that whole over-positive persona that a lot of Youtubers do. You know, like pretending everything in their life is dope (probably is) and that they are happy all the fucking time (probably not). It comes off as extremely fake and makes Steve seem like a swole FouseyTube. Steve, I don't care what the fuck you had for breakfast unless you topped it off with Tren flakes.
Steve is in the middle of a woe-is-me midlife crisis. He's floundering around, starting with some crazy ideas, but never does anything with them. He wanted to start a gym. Then another clothing line. Then become a football player. Then become an actor in LA. Then he started dating a 22 year old (a year older than the half-your-age-plus-seven rule... but still weird). It's disappointing to watch a successful man that has it all go on an easily-stoppable downward spiral.
Steve is a sore loser. He lost his most recent physique competition (2014), and instead of taking it in stride, putting his nose to the stone, and trying harder for next year, he swore off the sport and hasn't competed since. What. A. Bitch. Nothing spells "Champion" like "I didn't win a completely subjective contest so I'll give up my life's work."
Steve lies about his drug use and promotes broscience. I actually don't blame him for saying he's natty when he clearly isn't, because he has to get those fat supplement checks. Hate the player, not the game, something like that. But he doesn't have to promote broscience like training "the bottom third of his biceps" (FYI: You can't train a third of your biceps alone). He acts like his bullshit broscience made him huge when it was really just a nice PED stack.
Sorry r/bb, but nothing about Steve Cook makes him different than any other motivational YouTube bodybuilder. He's vanilla ice cream and I'm not that boring.
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