Bodybuilding is the frequent use of resistance weight training to cause hypertrophy muscle growth in the body. The sport has evolved into thousands of competitions across the world, with the most prized one being the Mr. Olympia contest.
Any publicity is good publicity. For such a small sport, any headline is a good headline. Headlines bring clicks, and clicks bring awareness. Let the people find out about bodybuilding through some bullshit drama, and then explore the sport through online forums and fall in love with it on their own. All you gotta do is light the spark and hope that it catches. Doesn't matter if that spark comes from a lightning bolt or from a spinning stick.
Competitors' drama drives the news cycles before competitions. Normies won't care about a muscle competition, but they might care if two muscle dudes allegedly hate each other AND are both huge AND are of different races!!! Which race will gain the glory of having the biggest muscle man??? Articles basically imply this shit. And as said before, this drives clicks and plants the seeds of prospective fans.
The sport is based on superficial looks, whatdaya expect. I'd say 99% of high school drama is based on someone making fun of someone else's looks. OH MY GOD BECKY LOOK AT HER BUTT. Bodybuilding is not much different than high school. You got the nerds, the jocks, and the bullies. Only difference between the two is that bodybuilders are yoked. When you diss someone else's rear delts, all hell can break loose.
The biggest bodybuilding 'journalists' are TMZ knockoffs. I love TMZ, so that isn't a diss. If you pay attention to bodybuilding long enough, you've come across The L.U.I. His most popular platform, Instagram, is filled with posts coming out every fucking minute that largely focus on drama. He wouldn't make this shit if we didn't eat it up. We are literally eating shit.
There's not much else to talk about. There aren't 'games' every other week with insider analysis and speculation. There aren't whole teams that can be dissected and discussed in length. There aren't drafts at the beginning of every season that leads the news cycles for months prior. Bodybuilding is a 1 man beauty pageant, and the sad fact is that without drama, there would be very little news.
Don't deride the drama, delve into it. Become the drama.
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